Nothing is uglier than an empty ad slot….and I’m not referring to the visual aesthetic, I’m referring to lost revenue opportunities.
Nobody likes ads that have been pulled or empty ad slots from reduced or canceled local advertising. It doesn’t do you, your advertisers or the audience any good for your sales ecosystem to be broken by previously reliable businesses pausing their ad campaigns.
But the right platform (like OneCMS) with built-in AdManager, AdSense, and AdMob API’s, your sites and apps can generate revenue even when your sales department comes up empty. Your sites and apps can still be pulling in cash by taking your excess inventory and filling those empty slots with network advertising.